Case Study:
How Pop Street Streamlined Operations with Grub24
Client
Pop Street
Location
Bullring Shopping centre, Birmingham
Industry
Hospitality, QSR
Stablished
2024
Overview
Pop Street is a dynamic, multi-brand street food concept inspired by pop-up culture and pop art. They offer fresh, high-quality food with a wide variety of choices under one roof. However, managing multiple brands, high order volumes, and ensuring a seamless customer experience required a robust and efficient system.
By integrating GrubPos, GrubKiosk, and GrubIQ, Pop Street streamlined operations, enhanced efficiency, and improved customer satisfaction—all while maintaining the speed and quality they’re known for.
Challenges
faced
Pop Street had a unique concept but faced several operational challenges:
🔴 High Order Volume – Managing multiple brands under one roof meant handling a large number of simultaneous orders efficiently.
🔴 Customer Wait Times – Without an optimised order management system, service speed needed improvement.
🔴 Kitchen Workflow Issues – Coordinating orders across different kitchen stations was complex and prone to errors.
🔴 Limited Self-Service Options – A growing demand for self-ordering kiosks to reduce queue times and enhance customer convenience.
🔴 Order Tracking & Packaging – Keeping customers informed about their orders and ensuring accurate labeling for takeaways.
Solution: GrubPos Digital Ordering and ePOS System
To tackle these challenges, Pop Street partnered with Grub24 and implemented a full-stack digital ordering and management system:
8 GrubKiosks – Enabled self-service ordering, reducing queues and improving order accuracy.
2 GrubPos ePOS Systems – Streamlined in-person transactions for staff and improved payment processing.
6 Kitchen Display Screens (KDS) – Optimised kitchen workflow by ensuring clear and real-time order tracking across different stations.
1 Order Screen – Displayed order status updates for customers, reducing confusion and enhancing transparency.
Label Printer Integration – Ensured accurate labeling for takeaways, reducing packaging errors.
With this end-to-end solution, Pop Street automated its order flow, reduced manual errors, and improved customer service speed.
Results
📈 30% Faster Order Processing – Reduced wait times with self-service kiosks and optimised kitchen workflow.
📉 40% Fewer Order Errors – Kitchen Display Systems (KDS) minimised miscommunication between front-of-house and kitchen staff.
💰 Increased Revenue – Higher throughput and seamless self-ordering led to increased sales and better customer satisfaction.
🤝 Enhanced Customer Experience – Customers now enjoy faster service, accurate orders, and a transparent order tracking system.
"After three months of research, we found that there was only one software company in the UK that could tailor-make the software to meet Pop Street’s specific needs—Grub24. Their expertise, customisation, and deep understanding of QSR technology made them the perfect partner for our business. Thanks to their solutions, we have completely transformed how we operate, improving efficiency, customer experience, and overall profitability."
— Ranjit, Group operation manager, FB Holdings
Key Takeaways
Technology-Driven Efficiency – Digital tools like kiosks and KDS can significantly streamline QSR operations.
Customer-Centric Approach – Self-service options empower customers, reduce staff workload, and improve order accuracy.
Seamless Integration is Key – A fully connected system (kiosk, POS, KDS, and printers) ensures smooth operations across all business areas.
Scalability for Growth – With the right technology, multi-brand and high-volume QSRs can scale efficiently while maintaining service quality.
Pop Street’s partnership with Grub24 showcases how smart restaurant technology can revolutionise food service operations.
About Grub24
Grub24 provides innovative digital ordering and ePOS solutions for restaurants of all sizes. From new ventures like Bliss Bite to established culinary icons, our technology streamlines operations and enhances customer satisfaction.
