6 Strong Reasons to Adopt QR Code Menus in Restaurants
In anticipation of a post-pandemic era, the hospitality industry is avidly turning to contactless ordering as its savior.The advantages of employing a QR code menu in a restaurant are multifaceted, going beyond the evident benefits of enhancing social distancing and bolstering hygiene measures.This digital menu innovation is now finding its place in bars, hotels, stadiums, and even cinemas.
Vikram Goud Gajagouni
What Exactly Is a QR Code Menu?
The acronym "QR" denotes "quick response," A QR code menu is like a high-tech version of a regular menu. Instead of using paper menus, you use your smartphone to scan a special code to see the menu.Most importantly, customers can not only see the menu but also pick what they want to order and pay for it using their phones, which means they don't have to touch anything in the restaurant—a very safe and touch-free way to dine.
Here are 6 good reasons why this new way is a great idea:
1. Eliminating Menu Sharing Among Diners
In today's situation, one of the biggest benefits of QR code menus in restaurants is that it reduces how much people need to touch things. We don't have to pass menus between friends at the table anymore. By putting QR codes in different spots around the restaurant, customers can easily find and scan them, so there's no need to share menus.
2. Cost-Efficient Menu Updates
In many restaurants, menus undergo frequent changes. Updating a printed menu whenever the chef introduces a new dish or an ingredient runs out incurs recurring expenses. In contrast, QR code menus enable digital updates as needed, sparing the restaurant from additional costs.
3. Accelerating Table Turnover
Serving lots of customers quickly without making them feel rushed is a tough job for restaurant managers. Instead of waiting for a waiter to take their orders, customers can simply scan the QR code menu when they sit down. Some places even let customers order before they even find a table, which makes things go even faster. Plus, customers can keep ordering more food during their meal if they want, whether they suddenly crave something or realise they forgot to order it at first.
4. Visual Temptation
Usually, paper menus can't have pictures because there's not enough space. But people like to see what the food looks like. With a digital menu, restaurants can show pictures of all the different dishes, which makes customers hungry and interested in ordering.
5. Promoting App Downloads
When making flyers for a QR code menu, why not ask people to download the restaurant's app? Since customers already have their smartphones out to scan the QR code, it's a good time to tell them about the app. QR codes can also take them straight to the app store to make it easy for them to download the app when they're already thinking about it.
6. Cultivating Brand Visibility on Social Media
This means making your brand more visible on social media platforms. It involves promoting your restaurant or business so that more people see it and talk about it on platforms like Facebook, Instagram, or Twitter. This can help attract more customers and build a strong online presence.
At Grub24, we have the expertise to assist you in creating a QR code menu for your restaurant. Our online food ordering system includes various contactless features that can be seamlessly integrated, whether you want to enable table-side ordering or implement self-service kiosks.
